Three Featured · Three In Production · Small By Design

Built to perform. Designed to impress.

A selection of engagements from the studio. Each one led end-to-end by the founders. No offshore handoffs. No template. Every build ships real software, not marketing pages.

Case I · Featured Engagement

A cleaning company, built like a tech platform.

Client
Services by Hero
Industry
Commercial Cleaning · Facility Services
Year
MMXXVI
Live
servicesbyhero.com
The Brief

Services by Hero is a commercial cleaning and facility-services company in the greater Sacramento region. What sets them apart is operational: proprietary technology, documented supervision, photo-verified work, and W-2 crews. The problem is that commercial cleaning looks interchangeable online. A facilities manager comparing vendors sees the same stock photography and the same vague promises on every site.

The brief was to make the website prove the thing the company actually sells, which is accountability. The site had to feel as engineered and trustworthy as the operation behind it, and it had to reach the buyers searching across dozens of industries and cities for a cleaning partner they could verify.

The Approach

Hudson North designed and built the entire presence around the idea the company already lives by: cleaning you can verify. A dark, editorial visual language that signals systems and precision instead of mops and buckets. The proprietary SBH app gets a first-class showcase, framed as the infrastructure behind every visit, so the buyer understands they are hiring a platform, not just a crew.

Underneath the design we built reach. Close to sixty pages: a full service catalog, twelve industry programs written in each vertical's own protocol language, a regional set of service-area pages, a working cost calculator that turns a square-footage estimate into a quote conversation, and an operations blog for topical authority. Every page carries schema, entity microdata, and llms.txt so Google and AI assistants can read, parse, and cite Services by Hero across the entire region and every industry it serves.

ScopeBrand & Web DesignProgrammatic SEOInteractive ToolsFindability Architecture
Built

What we shipped.

  • Cost Calculator

    An interactive estimator that turns facility square footage, frequency, and service type into a transparent cost range, capturing the lead at the moment of intent instead of hiding price behind a form.

  • Twelve Industry Programs

    A dedicated page for each vertical, from medical and healthcare to private aviation, written in that industry's own compliance and protocol language so the right buyer sees themselves on the page.

  • Regional Service-Area Pages

    A set of city and region pages across the greater Sacramento footprint, each with genuine local signals, so the business surfaces when buyers search for commercial cleaning across the territory.

  • Proprietary App Showcase

    An editorial product section that presents the SBH platform: geo-fenced attendance, photo-verified checklists, and live quality scores, framed as the infrastructure behind every visit.

  • Findability Architecture

    Full schema markup, entity microdata, and llms.txt wired so Google, ChatGPT, Perplexity, and AI Overviews can all surface and cite Services by Hero across every industry and city it serves.

  • Operations Blog

    A facility-intelligence writing program on indoor air quality, infection control, and operations that builds topical authority and feeds the search and AI strategy.

Outcomes

  • Sells the System

    The site proves accountability, the thing the company actually sells, not just a list of services.

  • Found Everywhere

    Close to sixty pages of industry and city coverage, built so Google and AI tools can cite it across the region.

  • Active Quoting

    A working cost calculator turns anonymous visitors into qualified, intent-rich inquiries.

  • Category of One

    A dark, engineered aesthetic that looks nothing like the commodity cleaning web.

In Their Words

I’ve already gained new clients directly from the new site, which at the end of the day is what this is all about.

Hudson North built me a website that genuinely stands out, and they were dialed into my needs from day one. The platform became the foundation for a full rebrand of my business, and they installed a real-time pricing feature no one else in my industry is using. The best marketing team I've worked with, no contest.

Joe Gettelman

Owner, Services by Hero

Case II · Featured Engagement

A national distributor, designed like one.

Client
West Coast Supplies
Industry
Industrial Packaging · E-Commerce
Year
MMXXVI
Live
westcoastsupplies.com
The Brief

West Coast Supplies provides industrial stretch film, vented wrap, and packaging equipment to businesses nationwide. The existing web presence didn't reflect the scale of their operation, the quality of their product line, or the thirty-plus years of category expertise behind the brand.

Their customers, warehouse managers and shipping operations leads, were arriving at a site that gave them no reason to take West Coast seriously next to better-funded competitors. The brand was getting written off in the first three seconds.

The Approach

Hudson North rebuilt the entire web presence from scratch. New visual language designed for buyers who evaluate seriously, conversion-optimized layout that pushes toward inquiry and order, and a full findability architecture so Google, Maps, and AI assistants can all read, parse, and cite West Coast when buyers search for stretch film, vented wrap, and pallet-wrap equipment.

Beyond the redesign, we built interactive purchasing tools that turn the website into an active sales partner. An ROI calculator that quantifies cost per load against retail pricing. A product comparison tool that lets buyers evaluate film gauge, width, and stretch performance side by side. A guided equipment selection flow that walks buyers from operation type and pallet volume to recommended machine and film pairing. The site doesn't just present products. It helps the buyer choose.

ScopeBrand RefreshWeb DesignInteractive ToolsFindability Architecture
Built

What we shipped.

  • ROI Calculator

    Interactive tool that lets buyers input pallet volume and current cost per load to see projected savings against their existing vendor.

  • Product Comparison

    Side-by-side product comparison with film gauge, width, and stretch performance, plus brand-equivalency mapping so buyers can swap into West Coast products with confidence.

  • Equipment Selection

    Guided selection flow that walks buyers through their packaging operation type and pallet volume, then recommends matched wrap machines and film grades.

  • Findability Architecture

    Full schema markup, entity microdata, and llms.txt wired so Google, ChatGPT, Perplexity, and Google AI Overviews can all surface and cite West Coast for stretch film, vented wrap, and pallet-wrap queries.

  • Mobile-First Catalog

    The entire product catalog engineered to load under two seconds on mobile, where most warehouse and shipping buyers research between site visits.

  • Conversion-Optimized Layout

    Inquiry and quote paths surfaced at every page level. Every product detail page ladders into a single, friction-free contact step.

Outcomes

  • Found Everywhere

    Built so Google, Perplexity, and ChatGPT can cite West Coast when buyers search.

  • Active Selling

    The site helps buyers calculate, compare, and choose. Not just describe products.

  • Fast Load

    Under two seconds on mobile across the entire catalog.

  • National Authority

    Visual and technical authority that matches the scale of the operation.

Case III · Featured Engagement

A private invitational, told like a feature film.

Client
The Claim Jumper Invitational
Industry
Hospitality · Private Tournament
Year
MMXXVI
Live
thejumperatserrano.com
The Brief

The Claim Jumper Invitational is an annual private tournament at Serrano Country Club, a high-end golf and hospitality property. The event commands deep sponsor relationships and a tight community of returning attendees, but the digital touchpoints had been treated as an afterthought: scattered email threads, basic event pages, no central source of truth.

The brief: build a single digital home for the tournament that matches the scale of the event itself. Cinematic. Comprehensive. Functional during the tournament itself, not just before and after.

The Approach

Hudson North led with a golden-hour aerial as the editorial spine. The site opens like a film before it becomes a tool. Pacing, typography, and motion calibrated so the venue's character carries the first impression and the booking flow earns the second.

Then we built the tournament technology underneath. A live countdown that syncs across visitors. A real-time leaderboard updated during play. Appointment booking for sponsors, vendors, and committee meetings. A photo and video archive organized by year. And the entire site engineered as an installable PWA, so attendees install it to their home screen and use it as the official event app during tournament weekend.

ScopeWeb DesignBrand VoiceTournament TechnologyPWA Engineering
Built

What we shipped.

  • Live Countdown Clock

    Real-time countdown to tournament tee-off, syncing across every visitor and adjusting per attendee timezone.

  • Live Leaderboard

    Tournament leaderboard with hole-by-hole scoring, updated live during play. Attendees follow the action without leaving the course.

  • Appointment Booking

    Integrated booking flow for sponsors, vendor coordinators, and committee meetings, with smart routing and confirmation.

  • Smart Contact Routing

    Role-aware contact forms routed to the right tournament committee member, vendor lead, or media contact.

  • Photo + Video Vaults

    Tournament archive with photo galleries and video reels organized by year and event session.

  • PWA Structure

    Installable progressive web app. Attendees add the site to their home screen and use it as the official event app during tournament weekend. No app store required.

Outcomes

  • Cinematic Open

    Golden-hour aerial sets the brand statement before the visitor knows it.

  • Tournament Tech

    Six live features that turn the site into the event itself, not just marketing for it.

  • Installable App

    PWA structure lets attendees install the site as a phone app, no app store required.

  • Editorial Voice

    Hospitality storytelling that earns the inquiry and carries the decision.

In Their Words

Many of our members and team assumed we had invested well over $15,000 in the project based on the quality of the final product.

Hudson North transformed our website into a true extension of the Claim Jumper Invitational brand. The site captures the energy, prestige, and professionalism of the event while presenting it at a level that matches its reputation. Their strategic approach, attention to detail, and execution exceeded our expectations.

Justin Burright

F&B Director, Tournament Planning

In the Studio

Three more engagements currently on the desk.

The studio is small by design. Every project we take on gets both founders, end to end. The register below is what's on the desk right now.

Home Services

A regional service business rebuild. New site, brand, and Google presence built to dominate local search.

StatusIn Production

Professional Services

An advisory firm site that communicates authority and gets clients on the calendar.

StatusComing Soon

Hospitality

An editorial site for a hospitality brand. Storytelling meets reservations, performance, and search visibility.

StatusComing Soon
FAQ

Questions before you reach out.

  • Most Hudson North projects go from intake to launch in two to four weeks, depending on scope. The timeline starts once we have your materials in hand: photos, business facts, and any brand assets. We run a short intake call first, then design, build, and ship the site ourselves with no offshore handoffs.

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