Two Featured · Three In Production · Small By Design

Built to perform. Designed to impress.

A selection of engagements from the studio. Each one led end-to-end by the founders. No offshore handoffs. No template. Every build ships real software, not marketing pages.

Case I · Featured Engagement

A national distributor, designed like one.

Client
West Coast Supplies
Industry
Commercial Cleaning · E-Commerce
Year
MMXXVI
Live
westcoastsupplies.com
The Brief

West Coast Supplies provides industrial and commercial cleaning products to facilities nationwide. The existing web presence didn't reflect the scale of their operation, the quality of their product line, or the technical expertise behind their business.

Their customers, facility managers and operations leads, were arriving at a site that gave them no reason to take West Coast seriously next to better-funded competitors. The brand was getting written off in the first three seconds.

The Approach

Hudson North rebuilt the entire web presence from scratch. New visual language designed for buyers who evaluate seriously, conversion-optimized layout that pushes toward inquiry and order, and a full findability architecture so Google, Maps, and AI assistants can all read, parse, and cite West Coast when buyers search for cleaning supplies.

Beyond the redesign, we built interactive purchasing tools that turn the website into an active sales partner. An ROI calculator that quantifies savings. A product comparison tool that lets buyers evaluate technical specs side by side. A guided equipment selection flow that walks buyers from operation type to recommended product line. The site doesn't just present products. It helps the buyer choose.

ScopeBrand RefreshWeb DesignInteractive ToolsFindability Architecture
Built

What we shipped.

  • ROI Calculator

    Interactive tool that lets buyers input their facility size and usage patterns to see projected supply costs and annualized savings against their current vendor.

  • Product Comparison

    Side-by-side product comparison with technical specs, use cases, and brand-equivalency mapping so buyers can swap into West Coast products with confidence.

  • Equipment Selection

    Guided selection flow that walks buyers through their cleaning operation type and recommends matched product lines and quantities.

  • Findability Architecture

    Full schema markup, entity microdata, and llms.txt wired so Google, ChatGPT, Perplexity, and Google AI Overviews can all surface and cite West Coast for cleaning supply queries.

  • Mobile-First Catalog

    The entire product catalog engineered to load under two seconds on mobile, where most facility buyers research between site visits.

  • Conversion-Optimized Layout

    Inquiry and quote paths surfaced at every page level. Every product detail page ladders into a single, friction-free contact step.

Outcomes

  • Found Everywhere

    Built so Google, Perplexity, and ChatGPT can cite West Coast when buyers search.

  • Active Selling

    The site helps buyers calculate, compare, and choose. Not just describe products.

  • Fast Load

    Under two seconds on mobile across the entire catalog.

  • National Authority

    Visual and technical authority that matches the scale of the operation.

Case II · Featured Engagement

A private invitational, told like a feature film.

Client
The Claim Jumper Invitational
Industry
Hospitality · Private Tournament
Year
MMXXVI
Live
thejumperatserrano.com
The Brief

The Claim Jumper Invitational is an annual private tournament at Serrano Country Club, a high-end golf and hospitality property. The event commands deep sponsor relationships and a tight community of returning attendees, but the digital touchpoints had been treated as an afterthought: scattered email threads, basic event pages, no central source of truth.

The brief: build a single digital home for the tournament that matches the scale of the event itself. Cinematic. Comprehensive. Functional during the tournament itself, not just before and after.

The Approach

Hudson North led with a golden-hour aerial as the editorial spine. The site opens like a film before it becomes a tool. Pacing, typography, and motion calibrated so the venue's character carries the first impression and the booking flow earns the second.

Then we built the tournament technology underneath. A live countdown that syncs across visitors. A real-time leaderboard updated during play. Appointment booking for sponsors, vendors, and committee meetings. A photo and video archive organized by year. And the entire site engineered as an installable PWA, so attendees install it to their home screen and use it as the official event app during tournament weekend.

ScopeWeb DesignBrand VoiceTournament TechnologyPWA Engineering
Built

What we shipped.

  • Live Countdown Clock

    Real-time countdown to tournament tee-off, syncing across every visitor and adjusting per attendee timezone.

  • Live Leaderboard

    Tournament leaderboard with hole-by-hole scoring, updated live during play. Attendees follow the action without leaving the course.

  • Appointment Booking

    Integrated booking flow for sponsors, vendor coordinators, and committee meetings, with smart routing and confirmation.

  • Smart Contact Routing

    Role-aware contact forms routed to the right tournament committee member, vendor lead, or media contact.

  • Photo + Video Vaults

    Tournament archive with photo galleries and video reels organized by year and event session.

  • PWA Structure

    Installable progressive web app. Attendees add the site to their home screen and use it as the official event app during tournament weekend. No app store required.

Outcomes

  • Cinematic Open

    Golden-hour aerial sets the brand statement before the visitor knows it.

  • Tournament Tech

    Six live features that turn the site into the event itself, not just marketing for it.

  • Installable App

    PWA structure lets attendees install the site as a phone app, no app store required.

  • Editorial Voice

    Hospitality storytelling that earns the inquiry and carries the decision.

In the Studio

Three more engagements currently on the desk.

The studio is small by design. Every project we take on gets both founders, end to end. The register below is what's on the desk right now.

Home Services

A regional service business rebuild. New site, brand, and Google presence built to dominate local search.

StatusIn Production

Professional Services

An advisory firm site that communicates authority and gets clients on the calendar.

StatusComing Soon

Hospitality

An editorial site for a hospitality brand. Storytelling meets reservations, performance, and search visibility.

StatusComing Soon

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