The Essential
A credible web presence, fast.
From$1,500
2 to 3 weeks
We makethe newfirst impression.
Web Design · Brand Identity · Digital Presence · Copy Included · Quoted To Your Scope
- Combined Experience
- 30+Years
- Average Delivery
- 2 to 4Weeks
- Honored In Writing
- 100%Of Quotes
Operations, sales leadership, and high-end hospitality.
Intake to live launch, copy and brand included.
The number we agree to is the number you pay.
The Diagnosis
You are not losing customers to better businesses. You are losing them to better websites.
The Challenge
97% of customers search online first. If they can't find you, they hire someone else.
Your website is your first impression. For most small businesses, it's losing the sale before you ever get a chance. A customer Googles you at 10pm, finds nothing or finds a site that looks like 2014, and moves on. That customer doesn't come back. And you never knew they were there.
Hudson North is a woman-owned web design and brand identity studio founded in 2025 by Arielle Rumsey, with strategic support from her husband Josh Rumsey. Based in California, serving clients nationwide. Services start from $1,500 (Essential Website) and from $3,400 for the flagship Premium + Brand + Google presence bundle, with final pricing quoted to each project's scope. Professional copywriting is included in every website build.
- First failure mode
Looks dated.Loses the deal.
A site that looks like 2014 signals that the business behind it isn't serious. When a customer is evaluating three options at once, you don't get the call.
- Second failure mode
Doesn't show up.Doesn't exist.
If you're not on Google Maps, if you don't have a professional brand, you don't exist to the customer searching for you right now. They find your competitor instead.
Findability
They search Google.
They ask ChatGPT. We make sure they find you on both.
The way customers find businesses changed faster than most small businesses noticed. A decade ago it was Google. Today it's also Maps, Perplexity, Gemini, and ChatGPT, all of which read websites differently and reward the ones built for them.
Every Hudson North site is built to be read by all of them, from the first crawl to the last citation. Findability isn't a feature we add on. It's how we build.
- Google · Maps
The first thing they check.
Local search, Maps results, the knowledge panel.
Every site we ship is built for Google's crawler first, with semantic HTML, fast load, and a fully-optimized Business Profile. The result: when someone in your service area searches, you appear.
- Structured Data
The structure underneath.
Machine-readable proof that you exist.
Behind every page we build is a layer of structured data declared in the language search engines and AI assistants use to understand businesses. Your services, your hours, your location, your reputation, all wired so the right answer is unambiguous.
- AI Assistants
The new gatekeeper.
ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews.
When a customer asks an AI for the best contractor in their city, the assistants quote from sites they can read. Every Hudson North site ships with the schema, entity microdata, and language signals these engines actually look for, so yours is one of them.
Built for growth · Built for the future
These fundamentals are included because that's the proper way to build a modern website. We don't charge extra for that.
The Work
The difference between being found and being forgotten.
Website
A site that loads fast, looks exceptional, and is built to convert visitors into clients, not just impress them.
Brand Identity
Logo, color, typography, and voice. The complete kit that makes everything you do look intentional.
Findability
Google, Maps, AI assistants. Schema, Business Profile, and entity signals built into every site we ship. Because that's the proper way to build a modern website. We don't charge extra for that.
What We Believe
Small businesses historically could not access elite digital execution without enterprise-level agency pricing and timelines.
Quality.Speed.Price.
We refused to pick two.
There's a rule in this industry: you can have it good, fast, or affordable, pick two. Most agencies make their clients choose. We built Hudson North to refuse that trade-off.
Elite design. Three-week timelines. Prices a fraction of what agencies charge for the same work. Not because we cut corners. Because we rebuilt the model so we don't have to.
Quality.
Editorial-grade design. Professional copywriting on every build.
Speed.
Most engagements ship in two to five weeks, start to live.
Price.
From $1,500 starting. Quoted to scope. Never hourly.
Services + Pricing
Transparent starting prices. Quoted to your project.
Starting prices stated up front. Final scope quoted to your project after the intake call. Copywriting is included in every build. The full breakdown lives on /services.
The Premium
A site that earns its way for years.
From$2,500
3 to 5 weeks
The Flagship
Website, brand, and Google. The complete launch.
From$3,400
3 to 5 weeksSave from $350
Meet the Founders
Built by an operator. Driven by service.
Hudson North was founded in 2025 by Arielle Rumsey. She runs the studio. Her husband Josh, whose career spans operations, sales leadership, and high-end hospitality, brings strategic and operational support to every engagement.
Between them, they bring over thirty years of operating experience from environments where the standard was excellence and the margin for error was zero. They built Hudson North because they kept seeing the same problem: great small businesses, invisible online, losing to larger competitors who had invested in their digital presence. And being pushed by agencies into the false choice between quality, speed, and price.
Every project is run end-to-end by the founders. No offshore handoffs. No junior account managers. The people who pitch the work are the people who build it.
Recent Work
Built for businesses that compete.
Two engagements from the studio. Each one built from scratch. Each one designed to perform in its category.
Featured Engagement
A national distributor that needed to look like one.
West Coast Supplies provides industrial and commercial cleaning products to businesses nationwide. The existing web presence didn't reflect the scale of their operation or the quality of their product line.
Hudson North rebuilt the site from scratch. New visual language, conversion-optimized layout, and a findability architecture wired so Google, ChatGPT, and Perplexity can all read and cite West Coast Supplies when buyers search for cleaning products.
- Client
- West Coast Supplies
- Year
- MMXXVI
- Scope
- Brand RefreshWeb DesignFindability Architecture
Found Everywhere
Built so Google, Perplexity, and ChatGPT can cite them when buyers search.
Fast Load
Under two seconds on mobile.
Mobile-First
Designed for the device buyers use most.
Featured Engagement
A private tournament, told like a feature film.
The Claim Jumper Invitational is an annual private tournament at Serrano Country Club. The event commands deep sponsor relationships and a tight community of returning attendees, but the digital touchpoints had been treated as an afterthought.
Hudson North led with a golden-hour aerial as the editorial spine, then built the tournament technology underneath: live countdown, real-time leaderboard, sponsor and committee booking, and an installable PWA attendees use as the official event app.
- Client
- The Claim Jumper Invitational
- Year
- MMXXVI
- Scope
- Web DesignBrand VoiceTournament Technology
Cinematic Open
Golden-hour aerial set as the brand statement.
Tournament Tech
Live countdown, leaderboard, and booking built in.
Installable App
PWA structure replaces the need for an app store.
In Production
Three more engagements currently in the studio. Home services, professional services, hospitality.
The Process
From first conversation to live site. In four steps.
No surprises. No invisible weeks where nothing seems to happen. You see the work before it ships and you approve every stage.
Intake
Tell us about your business in twenty minutes. We ask the questions that surface the parts of the story most studios miss. Nothing falls through.
Strategy + Design
Architecture, visual direction, and copy developed together, before a single line of code. You see the design and the words at the same time. Separating them is how brands lose their voice.
Build
Professionally coded, mobile-first, performance-tested. You preview the work in stages and approve every section before it ships. Nothing goes live without your sign-off.
Launch
We handle deployment, SSL, search setup, and a thirty-day monitoring window. You inherit a site that is built to keep working, not one that breaks the moment we walk away.
The site they built doesn't feel like a website. It feels like the business we've always known we were, finally showing up online.
Client Name
Business · City
Ready to look like the business you actually are?
Most projects start within two weeks of first contact. Packages start from $1,500, quoted to your project scope after a short intake call.